Below is a 4 step cold email campaign that can be applied by any sales professional to win more business. Like I always say… “the money is in the follow up”. If you aren’t doing something like this, you are probably leaving money on the table. Watch my video as well where I explain everything.
EMAIL 1 – Day 1
Hello [NAME],
I hope you are well.
I called earlier but was unable to reach you. I wanted to introduce myself and our service as a specialist [NICHE] based recruitment agency.
Noticing you’re recruiting for a [VACANCY] and wondered if you would be interested in reviewing some of our candidates or having a discussion as to how we can be of service.
Currently we are running a {RATES}% introductory offer. Happy to discuss bespoke needs to suit and what an ideal candidate looks like should you decide we can be of service.
Look forward to hear from you.
Kind regards
EMAIL 2 – Day 2-4
Hi [Name],
Just following up to see if you received my previous email and if we can be of service?
EMAIL 3 – Day 10-12
Hi [Name]
I noticed you are still recruiting for [vacancy].
We are currently working with [3 candidates] locally who would be suitable for the role and wondered if you would like me to send across their CV’s for review?
Would you be open to engaging on this role?
Kind regards
EMAIL 4 – day 15-20
Hi [Name]
I noticed you are still recruiting for [vacancy].
We are currently working with [2 competitors names] in [location] and have successfully sourced x2 [vacancy/job titles] this [month].
Would you be open to engaging on this role?
Kind regards
