Finding clients is the life line of any business, which is why you must have a system or KPI’s in order to do so. A systematic approach to business development only works when you know what output is required. If you have a quantifiable system that you can actually measure all you need to do is work out the average out put of cold emails or cold calls needed to achieve 1, 10 or even 100 clients.
This video explains how effective this method is and it doesn’t just apply to recruitment, it applies to any business with cold out reach.